• My Blog

    Find Out More About Misconceptions Of Being Entrepreneurs

    Entrepreneurship is often idyllically pictured through movies, books, and television shows that often lead to misconceptions and far from the truth. There are things of running your own business that sometimes people don’t understand unless they really dive into it. It is just fine to view entrepreneurship as positive goal you aspire to. However, it will be more helpful to be aware of the reality behind so you know what to expect when you decide tostart your entrepreneurial journey. 

    Misconceptions you need to know about being an entrepreneur

    Starting and running your own business is very inspiring. However, it is not a smooth journey where you can just decide to do it and boom you become a successful business owner in few days. Here are some common misconceptions you nee to learn more about being entrepreneurs:

    Entrepreneurs must have perfect balance of work life and personal life

    This is one of the common misconceptions about being entrepreneur. The reality is, it is impossible to have perfect balance between two worlds especially when you are one the same person juggling between both. To reach success, sometimes you need to sacrifice many things. Many entrepreneurs use their own strategies to stay physically and mentally healthy taking care of their family while also running their own business. There is no ultimate rule that say you have to know how to juggle both perfectly balance because you can find your own way to accelerate your growth in both worlds. 

    You are in total control in everything

    This is not entirely true because being the owner of your own business doesn’t make you the ultimate boss. You may be at the top of hierarchy but every decision you make should be discussed and planned together with the people working with you. Your team will be the closest people you can rely on to reach success. What a business leader to is not to become a boss or controlling but empower the team to have a voice and comprehensively understand the importance of their roles. 

    Hard works always pays off

    This is also a misconception because not every hard work pays off in reality of business world. Sometimes, what you need is not to work hard but work smart to fully gain the best outcomes. Also, hard work can be misunderstood to overworking, which leads to burnout and stress. More important things than hard work are strategies, cash, execution, and the right people. 

    Entrepreneurship is only for the extroverts

    While it is true that being extrovert in business world can help a lot in building connection, it is not the only thing that guarantee success. Entrepreneurs and business owners are not always charismatic extroverts in reality. They don’t always have the right answer for everything either. Meanwhile, movies and books always portray business owners as those. Entrepreneurship is for everyone from different personalities and interests. You can be quiet and become a successful entrepreneur because what you need is not extroverted personality but a willingness to learn and work hard.

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  • My Blog

    Komodo Island Trip, Night Diver Speciality Course

    The smart and cheap way to dive is in Komodo National Park. Stay and sleep on a boat that is very close to dive spots. Komodo island boat trips are for all tourists, including diving lovers to enjoy the underwater beauty of Komodo island. The Komodo island trip package provides a scuba-plus divemaster who will accompany tourists who want to try out dive spots. Komodo island tour proves that many divers have met great things, met manta reef sharks and even dugongs. What if diving on Komodo Island at night? Do you know how mysterious the adventure of diving at night is?

    Komodo island boat trip - dive night

    Komodo island trip, Underwater adventure at night

    Komodo island trip night dive brings you to find an exciting and thrilling adventure. After sunset, divers should get ready, check their diving equipment and return to a different ocean world. A night dive on Komodo island is perfect for spotting the rarest macro subjects like a group of Flamboyant squid sailing together.

    The spooky feeling of diving at night is normal. The feeling of divers being watched by a number of underwater species and sometimes it’s hard to keep a heartbeat from so much excitement. A night dive Komodo boat trip is like immersing yourself in an unknown depth. Full of beauty, rarity, and interesting surprises right in front of you.

    The thought of diving beneath the surface of the sea at night seems mysterious yet so alluring. Even though you have done many dives in the morning, afternoon, or evening, night diving is a whole new world. You will amaze by the true colors of the nocturnal animals. Underwater objects will look contrast because of the dark conditions.

    Before doing a night dive, you must coordinate with the Komodo island tour operator, everything has been prepared. Underwater conditions at night are very different from during the day. Night diving is very dangerous and requires a certain level of certificate. Observing current conditions is mandatory.

    You must master drift diving skills to help divers master water conditions when suddenly it turns fast. You need to pay attention to the clarity of the water and a well-functioning lighting device will help your night dives.

    The sensation of night diving is indeed very challenging and you have to find a really safe spot. For those of you who are doing night dives for the first time, you need to know that diving at night is not as easy as diving during the day. You should always stay calm and don’t panic so you can enjoy a perfect night dive.

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  • Business & Investment

    How To Plan Effective Marketing With Empathy

    More often than not, companies tend to treat their customers and leads as mere transactions. They tend to forget that they are also a living, breathing human beings. It is important to build effective marketing team which consist of people who have great emotional intelligence. In fact, emotional intelligence should be something the marketing team  strive for in their messaging. 

    Focus more on relationship building than sales

    It is essential for marketing team to focus more on building relationship managing reputation instead of sales. Of course, sales are also important matter business should pay attention to keep moving. However, relationship building and reputation management are elements that can make business las longer. It is important to not overlook humanity in messaging because it is important element to create uniquely personalized user experience. 

    How to establish personal connection with your customers

    It is important to establish personal connection with your customers because it is what forge relationships. Also, it helps cultivate lifelong brand evangelist. Here are things you can do to establish personal connection with your dear customers:

    Establish how customer perceive the business

    It is common for companies to analyze customer behavior so they understand them better how to improve their business. However, they often forget that customers also have their own perception of the business. The way they perceive the business is important to build personal connection. Customer’s perception relates to brand reputation as well. 

    One of the ways to make it true is by highlighting the human side of a business. You can do it by showcasing your employees and the people behind the scene. By showcasing what happens behind the scene, customers will become aware of humanity is still there in the company. They are also able to see the highlight of the company, as well as how talented and compassionate the employees are. 

    Bring empathy into marketing efforts

    Today, customers prefer empathetic companies who focus on providing valuable contents especially during hard times just like the situation with covid-19 pandemic. Companies should be aware that every customer face challenges and struggles in their lives. By promoting unrelated products the customers can’t even afford will only result in failure. Hence, make sure that each of your marketing effort is filled with empathy as a reflection of your brand. Considerate marketing efforts should showcase how your business is aware and empathetic to your customer’s reality. 

    Personalization to meet individual demands and needs

    Empathy and humanity should be incorporated into marketing. And another important key is personalization. It is essential to build open communication with target audiences. However, it is just not a communication that only touches the surface but more like on deep level. Create segments for audiences based on demographics, interests, as well as behaviors. Hence, you will be able to present the best fitted messaging which result in increased engagement and lifelong evangelism. Keep in mind that expensive promo won’t be impactful if it doesn’t apply to what your customers need. 

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  • Business & Investment

    Managing Your Own Bali Property for Rent? How to Prepare It Right

    Managing Your Own Bali Property for Rent

    Owning a Bali property for rent is a cool way to stream a steady second income to your account. However, you cannot just hand your guests the key of the villa and call it a day. Things will not take care of itself—especially if you manage your own villa properties. You must meticulously prepare your villa in advance for guests, many of whom may want the same level of cleanliness and comfort as a hotel. Your professionalism and attention to detail could mean the difference between 1 to 5 stars reviews. The better job you do for preparing the villa, the smoother your guests’ stay and the bigger chance you get for new and returning renters. Here’s eight ways to ensure happy guests and happy owners in rental vacation business.

    #1 A List of House Rules is A Must in Any Bali Property for Rent

    Whether your visitors are from across town or across the nation, they will most likely require some time to adjust to their new surroundings. Prepare a list of crucial information, such as the guest house’s physical address, rubbish and recycling pick-up days, emergency contact information, and security passwords, to assist them. Include instructions to your local grocery shop, hardware store, hair salon, and favorite restaurants and bars for a personal touch. Include any rules-related information. Is there any portion of the house that you can’t go into? Is your villa rental located close to local neighbourhood who will complaint for loud noises after 10 pm? Let your guests know everything before you leave them with the keys.

    #2 Your Version of Master List for Bali Villa Rental Owner

    Prepare an inventory list and guest checklist for your own keep when you are managing your own Bali property for rent. Keeping an inventory isn’t a hint that you don’t trust your visitors. Rather, it’s a means to avoid disagreements about stuff that may have been misplaced, damaged, or even stolen while you were away. Making a checklist ensures that your visitors have all they need to have a pleasant stay. Make a cursory assessment of the house’s primary appliances and furniture, noting their condition. Make a list of any valuables in the house, such as artwork; anything truly irreplaceable should be taken with you or secured away. Consider photographing your home’s rooms before your visitors arrive.

    #3 Deep Cleaning the Villa

    Deep Cleaning the Villa

    Obviously, your Bali property for rent should be spotless and tidy when your visitors arrive. The bathrooms and kitchen, in particular, should be spotless. Clean linens should be used to make the beds. Before their visitors arrive, many hosts engage housecleaning services to complete a thorough cleaning. Many others save money by doing it themselves. When you clean yourself, you have the advantage of being able to ensure that it is done correctly. To make sure you don’t overlook anything, download a printable vacation rental cleaning checklist or write your own version.

    #4 Fix Any Troubles

    Check for any leakage in the house. Make sure the sink is working and the toilet is not clogged. Change any old lamps that show signs of breaking down. Also, make a thorough observation of potential hazards. There should be no evident dangers, such as exposed wires or a sagging step. Your Bali villa Fix anything that could lead to a guest’s injury—and everything that can lost you star reviews.

    #5 Stock Up Your Kitchen

    Stock Up Your Kitchen

    Guests who prefer renting a villa in Bali than booking a hotel want flexibility and freedom. They usually appreciate the opportunity to cook their own dishes and save the budget, especially for travelling families. Therefore, they will really appreciate it when the villa equip them with basic kitchen necessities. Stock your kitchen with a variety of low-cost dinnerware, as well as all of the necessary cooking and baking gadgets. Choose something of durable material, like melamine or wood. They are not only long-lasting, but also come in aesthetic colours. Guests would also love to have simple kitchenware that makes life simpler like microwave, toaster, and coffee makers. Also, make sure to prepare a bottle opener and corkscrew—these small important tools are mostly forgotten in many villas.

    #6 Help Guest Keeping Your Bali Property for Rent Clean

    Let’s face it: mishaps occur. However, if you provide your visitors with the tools they need to clean up after themselves, the damage is less likely to be permanent. Paper towels, all-purpose cleaning spray, air freshener, a vacuum cleaner, mop, dust pan, and broom should all be on hand. Cover your sofas with slipcovers and your bed with mattress coverings. Allow plenty of space for guests to keep their belongings in closets and cupboards.

    #7 Leave Your Contact for Better Guests Experience

    High level of guest satisfaction is critical for successful Bali property rental operation. There’s still the client experience to consider after you’ve booked your guests. Guests frequently inquire about many topics, such as where the blender is located. Where can I find a parking spot? What is the best way for me to get to the pool? What is the procedure for turning on the television or gaming system? Where can I find an excellent restaurant? Where can I get surfboards, bike, and other equipment to rent? You get the idea. So don’t hesitate to leave your contact and be prompt of answering all kind of requests. Remember that you’re in the guest service business and guests like timely and competent service, especially when we are speaking about luxury villa rental in Bali. This, in returns, increases the chances of a positive review that will works in your favour.

    You Will Also Like:

    How to Create the Perfect Experience at Canggu Bali Villas

    What You Need to Know Before Buying A Beach Villa in Bali

    #8 Get Prepared with Cancellations Rules

    And then there’s the thorny problem of a guest cancellation. If a visitor cancels due to an unforeseen circumstance, you must decide how you want to handle the issue and what is fair to all parties involved, including yourself. A smooth and fair cancellation policy could be an opportunity for the guest to return, as well as receive some nice feedback. In the end, it will be another thing that work for your favour.

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  • Business & Investment

    How Businesses Learn The Lessons Of The Crisis

    There are many lessons we can learn from the pandemic. There are only few businesses that can survive the crisis during the pandemic. Meanwhile, the future is still uncertain. No one knows when this pandemic will end for good. Instead of wondering things like that, it is more beneficial for your business to learn the lessons of the crisis and navigate your business to the success you aim. 

    How Businesses Learn The Lessons Of The Crisis

    Prepare your business for the future

    The future is something unclear even though we can make prediction based on our calculation. No one knew that the year of 2020 would be such a disaster. And the impact is still going on. We have been forced to worked from home and practiced social distancing to stay safe. Many businesses went down due to the lack of preparation for the crisis. Hence, it is always better to be prepared regardless how our prediction of the future is. 

    Learning lessons of the crisis for business to thrive

    There are many lessons business owners and leaders can learn from the crisis caused by the covid-19. and here are several of them you can focus on to improve your business:

    The need for speed

    Make sure to deliver the need for speed because the pace of change was already accelerated but the crisis fasten the process. You need to make sure that your business is able to respond more quickly and work with agility more than before. 

    Be more confident to experiment

    Rapid change and information will force you to be more confident to experiment in an inexpensive, quick way. When you keep hesitating on your effort to experiment, it will be hard for our business to move forward. You may not find the solution or strategies that best fitted for your business in the end. 

    Make bold investment

    Same as being more confident to experiment, it is also important for you to make bold investment. Do not be afraid to invest in new ways of working for example. You may not see the impact right away but it may be your life safer when you face another crisis in the future. You will be steps ahead from your competition as well. 

    Get the right people for their roles

    It is very essential that you hire the right people. However, it is more crucial to put them in the right roles. The pace of change has become faster and you need to find balance to continue working your best. By putting the right people in the right roles, the chance of your overall organizational success increases. 

    Maintain communication and teach more skills

    Communication is key in the times of uncertainty. In the next decade, uncertainties and disruptions will leave people feeling unsettled. Hence, establish good communication practice to provide reassurance to your employees. Also, teach them new cognitive strategies and behaviors beside digital skills. This way, your employees will learn better how to adapt and navigate through the crisis. They are more prepared with their skills to face any challenges in the future. 

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  • Travel & Tropics

    How to Create the Perfect Experience at Canggu Bali Villas

    Canggu used to be a spot that only locals, foreigners, and surfers knew about. That has certainly changed, and Canggu is now a popular Bali vacation destination. Canggu is still relatively a new place in Bali with little more than rice fields and a few surf guesthouses 3-5 years ago. Canggu has recently transformed into a lively and exciting blend of Ubud and Seminyak, with less art and temples. It’s a terrific destination for surfers and backpackers, as well as families and anyone looking for a good time and a good time. Canggu is a laid-back town with beaches, paddy farms, and a plethora of wonderful restaurants. Surf (or learn to surf), relax, eat well, do yoga, and be in lovely surroundings are all available here. But if you wonder where to spend a week of blissful vacation in this area, take a peek to our 5 villas recommendation in Canggu Bali.

    Spacious Canggu Bali Villas with Earthy Modern Design 

    Spacious Canggu Bali Villas with Earthy Modern Design

    This new, attractive home is situated in a quiet Berawa area. This elegant new property is located in Berawa Village’s tranquil area. This property is certainly everyone’s dream house, with three spacious and comfortable bedrooms and elegant en-suite bathrooms. It is spacious enough for travelling families or a group of friends. The 6 x 3 m swimming pool is perfect for taking multiple laps and escape from Bali’s heat. The three air conditioning unit make sure that you’ll never get the heatstroke. It is tastefully decorated with artistic furnishings and an atmosphere that encompasses all aspects of luxury and comfort. The modern design of this villa gives every nooks and cranny a perfect spot for social media snap.

    A Private House Loft for Two in Canggu 

    A Private House Loft for Two in Canggu

    This gorgeous, lovely villa canggu is situated in a peaceful Babakan area. This lovely eco-friendly cottage has one large, stylish, and comfortable bedroom as well as two bathrooms. It is semi-furnished, allowing the new owners to customize it to their own tastes and preferences.

    This house has two levels (loft), air conditioning, a living room, dining room, and kitchen, a 4×7 m swimming pool, smart storage, well water, power, a parking lot, a sundeck, complete plants and flowers for the yard, and built-in wardrobes in the bedrooms.

    A Traditional House with Authentic Indonesian Taste of Bygone Era

    A Traditional House with Authentic Indonesian Taste of Bygone Era

    This stunning traditional home is situated in a quiet Canggu area. The lovely Canggu Bali villas has 9 en-suite bedrooms with luxurious baths. It was constructed with elegance in mind, as evidenced by the excellent architecture, interior, and furnishings. You have supreme luxury and comfort at your disposal. Separate rooms for staff, comfortable air conditioning, a large living area, spacious dining area, modern kitchen, three swimming pools, gazebo, jacuzzi, separate storage room, water source from well, high speed internet available throughout the house, and a secure private parking area are all included in this property.

    Stunning Canggu Bali Villas with Art Deco Inspired Architecture

    Stunning Canggu Bali Villas with Art Deco Inspired Architecture

    With vertical front décor components, thick steel and large glass windows, this recently constructed mansion is a Metropolis inspired masterpiece. It is now designed as a three-bedroom, four-bedroom home with enough space in the garden area to accommodate a non-permanent room or two. With breathtaking views of the greenbelt and sunsets. This highly stylized property contains many elements of machine age glamour, such as a 170 m2 hand cut tiled terrace, a 20 m long lap pool with stunning silver tiles, and amazing layered Italian marble sinks and counters, as well as a custom constructed marble staircase. This Art Deco Style home’s furniture were specifically designed and lovingly built.

    More Villa and Staycation Stories:

    Private 3 Bedroom Villa Seminyak With A Library

    Choosing Private Bali Villas for Your Holiday

    Beautiful Villa Surrounded by Lush Garden 

    Beautiful Villa Surrounded by Lush Garden

    This lovely, large villas Bali Canggu is located in a quiet Berawa area. You will love the lush garden that surround  the house with tropical plants and greeneries. This magnificent property has five huge, snug, and comfortable bedrooms, as well as six modern bathrooms with tubs. It is fully equipped and outfitted in superb taste, with high-end decor and furnishings that cater to your every need. This home has two levels, air conditioning, an open living area, an open dining area, a gorgeous 4×9 m swimming pool, a kitchen, a gazebo, storage, a water source, parking, and internet throughout.

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  • Business & Investment

    What To Ask Before Making A Franchise Of Your Business

    What To Ask Before Making A Franchise Of Your Business

    Seeing growth of your business must be more than just exciting because it feels like you have accomplished something with what you have been working so hard for. Franchising is one of the forms of how business grow. Growing your business by franchising regionally or nationally can be a good decision but make sure to do the evaluation beforehand. 

    It is important not to be in a rush when you decide to franchise. There are many factors to consider because franchising is like running an entire different business than the business being franchised. Hence, it is not so simple to make a franchise of your business and make it successful. Here are important questions you should ask yourself before deciding to make a franchise:

    Does your business have wider market to grow?

    Market research is the foundation of business model. It is something your must rely on when running business and franchising. Find out if there is any opportunity for your business to grow outside its existing location. Also, make sure that there is demand that exist in the market. This way, you can exactly target the right location to fill a need from many people expecting your product or service. 

    Can your business be easily replicated?

    It is important that you make thorough evaluation of how your business is replicated if you make franchise. You need to evaluate the ability to apply your branding, marketing, sales, as well as operational system successfully across multiple locations. When you find franchisees who meet the criteria of your evaluation, the chance to make successful franchise becomes higher. 

    Understand the cost of sharing your business information

    How comfortably are you with the new leadership system?

    Opening a franchise means you will have to navigate your leadership with different role and responsibility. You need to shift your mindset because your responsibility as an owner of a franchise system is different than as the owner of a business you have built. You have to help your franchisees because they are putting their faith in your vision. Your support will be needed by your franchisees. Hence, you will have to help them navigate to the right direction with the business because their success is your success too. 

    Is the story of your business intriguing?

    Story can be one of the keys for successful business. And growing your business through franchising means you will need intriguing stories to attract people. You don’t have to make up such tragic stories. Just make sure you have something to explain why your business was founded, the value of your business, and what commitment your business provide to customers. Those are important selling elements that can build customers interest and loyalty. 

    A franchise can grow successfully if its franchisees don’t lack the fundamental belief in the brand’s value. Franchising is not an easy decision to make for every business owner. Taking the next step with your business without jeopardizing what you have already built is very challenging. Hence, always take a hard look before deciding to make a franchise. 

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  • Business & Investment

    What You Need to Know Before Buying A Beach Villa in Bali

    What You Need to Know Before Buying A Beach Villa in Bali

    Have you ever went to Bali, stay at a nice seaside cottage, and cannot stop thinking about how beautiful your days were once you got back home? Many travelers dream about owning their own piece of heaven in this tropical island. Maybe you have considered buying a nice beach villa Bali for your leisure. Perhaps you’ve had enough of paying exorbitant rental fees. Or your family requires more space than a hotel or a reasonably priced vacation rental can provide. Or perhaps you simply want a space where your family can congregate whenever it is convenient. You might even have consider renting out the vacation property when you’re not using it out to earn some income. In famous vacation destination like Bali, this may transform the house into a big money maker.

    A vacation home in Bali can be purchased for a variety of reasons and in a variety of locations. But, like with any large financial choice, there’s a lot to consider before making a commitment.

    Know the Indonesian Laws for Purchasing A Beach Villa Bali 

    You don’t have to be a superstar to own a beach villa in Bali. However, Indonesia has quite a firm restriction on foreign ownership. Indonesian land and property are fiercely guarded. Many international investors prefer to acquire property in other Southeast Asian countries since the laws are numerous and the process is opaque. Indonesia, on the other hand, is considering making modifications to its foreigner property ownership restrictions. They hope to attract more international investors, and the procedure may become easier and less hazy in the future decade. Foreigners cannot own freehold property in Bali or the rest of Indonesia at the time, but there are numerous titles available that allow them to use, lease, or create properties in Bali and the rest of Indonesia.

    Know the Rights: Hak Milik, Hak Pakai, and Hak Sewa for Properties in Bali

    Know the Rights- Hak Milik, Hak Pakai, and Hak Sewa for Properties in Bali

    Hak Milik is a freehold title and the most powerful title available. Only Indonesian citizens and business can use this title. Hak Pakai is the highest title available to foreigners. It’s a mechanism devised by the Indonesian government to provide foreigners exclusive usage of Hak Milik land. The purchaser of Hak Pakai receives a separate certificate of title in their name. The initial term is 25 years, however you can extend it up to 70 years on several occasions. If you want to sell your property to another foreign buyer, Hak Pakai is transferrable. It’s worth noting that a foreigner can only possess one Hak Pakai property at any given time. Another good alternative for foreigners looking to invest in real estate is to lease property known as Hak Sewa. The length of a lease can range from one to fifty years. It is normally agreed upon in advance with the property owner.

    Decide Your Purpose

    This has an impact on the type of property you acquire, where you buy it, and how you manage your company. If you want a vacation cottage that you can use during the school holidays and rent out at other times of the year, your approach to property selection will be significantly different than if your primary purpose is to make money.

    Knowing Your Target Market

    You also need to decide who your ideal customer is if you want to rent our your beach villa Bali. Families are likely to be your target market if you have a large residence. Meanwhile, you can advertise a cozy one-bed cottage, on as a romantic getaway.

    If you want to charge top prices in any business, you must provide a high-quality product. This could entail paying a little more to upgrade old fixtures and fittings and install fast Wi-Fi, or providing unique touches like a welcome package of locally sourced food.

    More Villa and Investment Stories:

    Bali Real Estate for Lease With Long Tenancy

    What to Consider Before Buying a Property Investment

    Prepare Yourself for the Financing

    It can be tough to obtain financing for a vacation house. It can be tough to obtain financing for a vacation house. Lenders offer higher mortgage rates and require larger down payments for a second house than they would for a primary residence. Real estate is a non-liquid investment. It might be tough to sell a home quickly, especially if you are foreigners in Bali. Many financial advisors advise against purchasing a vacation house — or any real estate for that matter — unless you intend to keep it for at least five years.

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  • Business & Investment

    Does Influencer Marketing Give Positive Impact To Your Business?

    Does Influencer Marketing Give Positive Impact To Your Business

    The answer to that question is yes. Influencer marketing is seen as one of the most effective strategies in business now. However, it doesn’t mean that the impact will be long-lasting. It depends on the strategy for the continuation. Before talking about the impact, let’s talk about who or what is influencer. 

    Why influencer marketing can give positive impact for your business

    Many think that influencers are the one who have big following on social media. Or, they are the ones with blue tick on their account. However, someone can be an influencer without all of that. More important factors that play to the roles are a person’s eminence and affluence. Those factors like the blue tick or large numbers of followers are just secondary elements influencer can use to boost the impact. 

    Influencer today is about authenticity, sincerity, and dependability. However, that makes it even harder to define who influencer is. If those elements are what count to be influencer, then anyone can be an influencer as long as they can play an active role in business decision-making which ultimately leads to purchase when their circle of trust is indestructible. So the simple definition of influencer is those who are able to create a circle of trust that someone can have faith in. 

    Why influencer marketing can give positive impact for your business

    This leads to how influencer marketing can give positive impact to your business. However, it is only when you do it right. For example, just because you choose an influencer to promote your product doesn’t mean your sales are going to increase all of a sudden. If there is no relevance, authenticity or sincerity then the strategy is bound to fail. 

    For example, you cannot just rope a famous model to promote your burger because your customers and his/her circle will question why their favorite model doing so knowing that this type of food is something they should not or will never consume in reality. Therefore, the large number of followers or the blue tick don’t even help in this case because there is no authenticity, sincerity and relevance.

    It is important to remember that purchase decision include involve a lot of dynamics such as social, political, economic, market fluctuations, as well as the concept of the circle of trust. Also remember what Seth Godin said that people do not buy goods and services but relations, stories, and magic. 

    You need to make sure to choose the right influencer to market your product or service. Not only that, it needs to be done strategically with concept and plan. Choose influencer that your potential customers can trust. Today, consumers use many references to see what rbands they are going to choose. They often make purchase after seeing influencer use a product on their platforms such as Youtube, Twitter, or Instagram. 

    Many consumers also find references from blogs. They read reviews from blog they trust before making decision whether to purchase or not. Also remember that consumers today are very smart and they know which one to trust. 

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  • Travel & Tropics

    Hanging Out with Gentlest Giants in Manta Point Nusa Penida

    Hanging Out with Gentlest Giants in Manta Point Nusa Penida
    Image credit: instagram/ @indodivephotos

    Many underwater enthusiast said that human encounters with giant mantas are extremely rare. This is probably true in most places, but not on the Manta Point Nusa Penida. If you’re looking for the ideal location to photograph these gentle giants, this is the place to be. The Manta Point, located off the shore of Nusa Penida Island, Bali, is a cleaning station where mantas come to be cleaned by the resident reef fish. They are naturally inquisitive and enjoy taking bubble baths from the divers. Despite of their gigantic size, these majestic creatures are very gentle and gracious. An encounter with them can easily be the highlight of any diver, and the opportunity to hang out with them for few minutes should be treated with an utmost gratitude. 

    Of course, you don’t want to go home empty-handed after a spectacular meeting with Manta Rays. So here’s our tips to get a stunning photo of Manta Rays that will sweep everyone in awe. 

    Get Close on Cleaning Stations at Manta Point Nusa Penida

    The majority of manta encounters occur at cleaning stations, where mantas circle, hover, and even queue for their spa treatment. Take care not to get between the station and the open water, as this will give the mantas access to both. They frequently stay for the duration of the dive once they arrive. There are both cleaning stations and feeding grounds at Manta Point Nusa Penida, as well as deep walls and shallow plateau that makes the dives more interesting.

    Prepare the Best Equipments

    Before you get into the water, the most important tip for capturing large Mantas is: you need the right equipment. You can get very close to the mantas, so we would highly recommend a fisheye lens. Our recommendations are Nikon 10.5 DX fisheye for Nikon D800 to capture the whole body of Manta Ray. They are large and you want to photograph the whole body with its surrounding water to create an impressive shoot!

    Capturing Their Majestic Form

    Capturing Their Majestic Form
    Image credit: instagram/ @adolvo_diver

    Mantas have an elegant and unmistakable shape that looks great in photos — whether in color, silhouette, or monochrome — when their symmetry is captured. Manta looks great at every angle, but they are at its best when photographed from above or below. When shooting up, expose for the surface rather than the sun, as the trick is to only shoot when the manta is blocking the sun from your lens. Try to anticipate one and time your breathing so you don’t exhale right before it arrives. This prevents bubbles from appearing in your image.

    Taking Their Silhouettes

    Mantas feed on plankton and are thus rarely found in crystal-clear blue water. However, regardless of the conditions, you should plan to turn off the lights because mantas look fantastic as silhouettes. The technique is easy: Switch your strobes off, expose yourself to the surface and wait until a manta passes through the center of Snell’s window. It might be worth locking the camera’s focus because the rapid change in light levels caused by the manta blocking out the sun can sometimes confuse the autofocus. If the rays aren’t coming in close enough, find a colorful foreground subject, such as an anemone or soft coral, and use the manta’s silhouette as a background.

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    Get Ready in Your Position at Manta Point Nusa Penida

    When you first dive to Manta Point Nusa Penida, observe the surrounding and try to find the best spot to wait for the Manta. Be patient and allow the manta rays to come to you. Do not try to chase or come to them as you will scare these precious animals. The mantas will check all the divers around and don’t waste the energy that chases them. If you wait, you’re going to get a better shot. I like to position myself right above or just below the desired trail when I see a manta approaching me. Snapshots are in my opinion not as dramatic as I like to capture more animals to get more power into the shot. I also like to include the other divers’ bubbles. It makes for a much more interesting photo in my opinion. However, if you’re going for the bubble shot, make sure to clean them off your dome port before shooting.

    Are you ready to hang out with these majestic creature in Bali? 

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