Business & Investment
To run a business successfully, you need to create the best marketing plan that works effectively. There are so many marketing plans out there but not all of them works for your business. Every business is different and you have to treat your business as unique so you can craft the right plan. Promoting your products and services is part of marketing plan. However, it needs to be done right. You cannot just post something on social media and hope for high profit.
How to craft marketing plans that work for your small business
Marketing plan is essential road map you need to communicate better with your target audience. Hence, you will able to promote your products and services successfully. There are basic to highly detailed marketing plans to use. However, crafting the one that works for your business can be more challenging. Here are things you should do:
Incorporate five important functions
You need to tailor marketing plan to fit your business. Hence, make sure to incorporate five important elements into it. They are business goals, key metrics, strategies, a plan, and reporting. These five elements are vital in an attempt to craft the most effective marketing plan. By leaving one of them, it is highly likely that you are going to fail finding the right marketing plan for your small business.
Create executive summary
This is an overview of your business’s goals, missions, and marketing strategies you want to employ. It is made after you have completed your marketing plan. This overview is a tool to make sure that you have covered everything. This is only meant to be read so it should be easy to understand with the crucial details inside.
Complete mission statement
Mission statement is not the same as vision statement. It is a statement that encompasses your company ‘s values, and how they relate to your overall goals.it should explain what your company does, things that important to your company, how your company envision its future, the identity of brand, the culture your company will apply, and how company benefits from customers, stakeholders, and employees.
Identify target market
It is vital to identify target market so you know what kind of marketing plan that will work best. Without a defined target audience, your marketing plan will be just a waste of money. Through this method, you need to find out your target audience’s demographic, needs and interests, shopping behavior, and history purchase.
Develop the right pricing strategy
Price is vital in business because it is one of the big factors that can make or break a deal between a brand and customer. To apply the best marketing plan, you need to see it from pricing point of view as well. Consider your current and projected finances to craft more realistic and beneficial plans for your small business. Through picing strategy, you find out reasonable margin to make profit, market for products or services at your projected price point, potential market share to aim, and costs for marketing and distribution.
A little island in Indonesia, Bali is a genuinely unique destination. Anyone visiting this island will fall in love with its white sandy beaches, warm year-round weather, glamorous hotels, a diverse Balinese-Hindu culture, and well-balanced mix of western lifestyle in forms of cafes, restaurants, boutiques, and beach clubs. These qualities also make the island a tempting investment and lifestyle option for many expats. People who want to wake up with sunny sky and end the day with gorgeous sunsets, which is why real estate in Bali is always on demand.
Why Expats are Buying Real Estate in Bali
Purchasing a beach property can be done for enjoyment, profit, or a combination of the two. Whatever motivates you to make this purchase, consider these seven suggestions to help you make a wise decision. But before you make life-changing investment in Bali real estate, here are some tips to help you purchase better.
Take Your Time
Don’t buy any property in Bali that you see for the first time too soon. We know this seems unusual. Instead, rent for about six months. Living on an island isn’t for everyone. People move to an island hoping to fall in love, but the odds are 50/50. Surfing every afternoon, tropical cocktail, and beach hopping are all part of the dream. You might get a few days of that, but then eventually you’ll have to look for work.
See What You Can Buy
Pre-qualify for a loan to determine how much you can afford. Everyone wants an ocean view, but if it’s out of your price range, you can be disappointed. Decide what is most important to you. Bali has a lot of beach areas, and each with its own characteristics. Sometimes securing a great deal of beach house in secluded area means having it 20 miles away from the nearest convenience shop. Decide what is more important you: convenience or privacy?
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Open A Bank Account in Bali
You’ll almost certainly require a local bank account before you can make a significant buy. You must have one in Bali before you may move any money from your bank account in your original country. You must be extremely organized while shifting money.
Always Keep Your Expectations in Check.
Any expat’s life in Bali will always be a compromise because the the lifestyle would be so different. Buying a new building is frequently the solution for many expats, but forget about fitting a king-size bed. Also, what are deemed necessities in your country may be uncommon in this country. A nice kitchen with a clean refrigerator, convection oven, and work surfaces at a reasonable height are Western luxury that cost a lot of money.
A Thorough Inspection of the Bali Real Estate
Hire a professional house inspector with beach property experience. Inspections are not all made equal. A specialized inspection may be recommended depending on the circumstances of the property.
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Try to Be A Guest Before Deciding, If Possible
While a home is on the Bali real estate market, it may still be rented. If that’s the case, now is the time to “test before you buy.” While you make yourself at home for a few days, there’s no better way to check out the views, the proximity to eateries and attractions, or even the amount of street noise. What are your favorite aspects of the property? Would it make a nice tropical Bali villa? What would you make different? Is this a destination you’d want to visit again and again?
It is essential to have a safe working environment since there is always a risk of injury that you should reduce for the well-being of your employees. Safe working environment is vital to ensure the safety of your staffs since they spend hours in working space. The safer your employees are, the healthier they become and the more productive they will be. Workplace safety is not something to undermine especially when your workplace has potential hazards to cause injuries.
Tips to create safer workplace for your staffs
Injuries and illnesses of employees have been occurred in many different types of workplace. It should set strong grounds for business owners to prioritize their employees’ well-beings and and provide safety at all times. Accidents may happen but you can cut down the risk to minimum and none with the right safety plans such as follow:
Assess workplace risks
Identify any potential issue that can put your staffs’ well-beings at risk. Conduct a workplace risk assessment properly with standardized procedures. Involve necessary steps in the assessments to ensure you don’t miss anything. You don’t really need to hire professionals to conduct this type of assessments. You can do it together with your reliable teams. By identifying the potential risks, you can resolve any issues that lead to harm.
Remove potential hazards
Even if your office is not factory-like, there are still potential hazards that can cause tripping and slipping for your employees. Prevent this kind of accidents by keeping the pathway clear and organized. Minimize clutter and make sure the floor is always dry. Set slip-free mats on the floors so they stay safe even after cleaning. These kind of mats are efficient, effective, convenient, and affordable to provide as the best solution.
Consider safety training program
This can be such a great idea to create safer working environment for your employees even if your office is considered hazard-free. The safety training program should include what to do in the case of a fire, how to avoid injury when operating complex machine, and how to obtain license to use dangerous tools. If you have dangerous equipment, make sure that everyone int he office know only trained employees should use it.
Provide sufficient PPE
PPE or Personal Protective Equipment is necessary to ensure the safety of your employees at workplace. During the global pandemic, the PPE often include only face masks, medical equipment, hand sanitizer, etc. For workplace safety in general, you need to provide more complete PPE depending on the likelihood of your working environment. For example, you need to equip your employees with heatproof gloves if your working environment involves the use of high-temperature materials.
Include mental health as part of workplace safety
When your employees are under stress, it is highly likely for them to perform poorly and cause them injuries due to unclear minds. To tend to their mental well-beings, make sure they take breaks from time to time. It is even better if you can establish workplace mental health policies.
Lots of entrepreneurs and business owners alike are trying to find new sales methods and technique to make sure what they offer attract customers’ interest. Of course, there is nothing such one size fits all method when it comes to running business. You need to find your own recipe to create your own success. However, there is also the core of everything you do to run your business to help you navigate it. For example, the core selling skills are essentials regardless of what you are trying to offer to your targeted customers.
Best practices to increase your sales
Sometimes, the most basic things are the most relevant to what you are trying to achieve. In selling your products or services, there are core selling practices you can try instead of keep trying to find the new methods. And here are the most important things to do to increase your sales:
Understand your customers’ needs
Knowing your customers is vital when it comes to selling. By knowing them, you get better understanding of what they truly need, what makes them happy, and what can keep them loyal to your business. There are many ways you can do to get to know your customers better such as speaking to the existing customers, building personas, documenting their pain points, etc. The more knowledge you have about them, the more effective the communication will be.
Connect with real people
Building a network is important and there are so many platforms to support you doing it. However, maintaining the relationship and connection is just as important. The thousands of LinkedIn contacts you have won’t matter if you rarely talk with each others. Hence, try to maintain regular communication with your contacts and build stronger relationships to increase your sales.
Use positive testimonials and reviews
To increase your sales, you need to build trust with your prospective customers. And one of the most effective ways to attract their attention is by giving testimonials from your existing customers. They have used your product or service and experienced firsthand how it help solve their problems. Hence, ask testimonials from your existing customers because it can be a great foundation to build trust with new customers.
Target your customers precisely
Successful selling needs precise targeting. You can use filtering method to specify the most ideal target profile. When specifying your targeted customers, you can consider from their geographic locations, certain keywords, or job title. By targeting your customers, you will be able to find the right message to deliver.
Don’t give up too early
When it comes to selling, try not to focus on seeing quick result. Of course, digital marketing many of us adopt today provide immediate feedback. However, expecting for instant result is a no. Instead of giving up too early after seeing no significant result from your sales efforts, allow enough time and be patient with it. Wait for around three months to see result. Keep in mind that you are building relationships here.
Bali is one of the world’s most sought destinations and is highly popular among travelers from all around the world. One cannot get enough of the amazing landscapes, especially in an appreciable culture. Big merchant princes are becoming increasingly charmed and drawn to Bali’s opulent real estate market. Every year, you can find good properties and houses for sale in Bali — from luxurios beachfront condos to residential house in quiet neighbourhood. If you have some Investing in Bali property is always a good idea—especially if you have some idle funds.
So, what can you do if you find an interesting house put on sale in Bali? Here’s some business idea of things and business you can do with a house in Bali.
Buy Bali Houses at Sale for Your Private Second Home
If you live in neighbouring countries like Australia or Singapore and frequently travel to Bali—whether for vacation or business—you might want to have a house there. So snap up the best houses in for sale in Bali for yourself. Rather than living in a hotel or renting a villa, why not have one of your own and make the most of it? It cost less for long term use and can be a great investment for the future instead of staying in five-star hotels each time you visit the island!
Run A Private House Rental
Believe it or not, you don’t have to live in Bali’s resort region to have an attractive property for rent. Being near a college or university, a hospital, a large business, or even residing in a city with a tight rental market can help your house rent quickly. Obviously, a bedroom with its own bathroom will rent for more than a room with shared facilities. If your master bedroom has an ensuite, you might consider selling it to generate the maximum money. Then look into how much your place might rent for. As needed, spruce up. Take a few decent photographs, and there you have it! You’re all set to become an vacation rental house!
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Run A Small-Scale Bed and Breakfast
Turning your a house in Bali into a bed & breakfast could be the way to go if you have multiple rooms available and want to optimize your rental income. Bed and breakfast is a great option, especially if you live near tourist destinations like Seminyak or Canggu. Spare some of your home’s rooms and transform them into luxurious retreats that your guests will like
Renting out many rooms in your property on a nightly or weekly basis might be far more profitable than renting by the month. Operating a bed & breakfast takes more from the hosts than simply renting out a room — and breakfast is only the beginning.
Turn the House into a Cafe
Find a nice house to buy Bali that’s located near big roads, popular hangout area, or around expat/ tourist residential area? Turning the house into a cafe is a good idea especially if you enjoy books and coffee. Turn your library into a coffee shop that also rents out books. Wooden tables, soft lighting, jazz music, and, of course, a decent cup of coffee will make your temporary eatery a hit. People in Bali loves to pop up in a cafe for some quick coffee or taking a relaxing rest in a homey ambience.
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Turn the House into A Restaurant with Homey Feeling
Turning modest places into restaurants is a growing trend these days. Pop-up restaurants, or food establishments that appear out of nowhere, are popular among travelers. Many foodies are drawn to the pop-up setup because of its impromptu nature.
Turning your home into a pop-up won’t be difficult if you have the necessary cooking talents and a sufficient cash. You no longer need an additional property to open a restaurant in today’s world. You can simply transform your home into an instant restaurant with a little rearranging and organization. The backyard is most likely the largest place you have available for your future restaurant. To complete the look, simply add tables and chairs, some decorations, and possibly a temporary kitchen. Customers will adore the warm and cheery atmosphere you’re attempting to create. You can also use your patio or balcony as an additional space. Include some interesting tables, seats, or perhaps a comfortable sofa. When your balcony provides your guests with a beautiful view, it’s an added bonus.
Running your own business comes with challenges and risks. Sometimes, it comes from anywhere sometimes you have never expected. Hence, building your own resilience as entrepreneur is essential in order to reach your goals. One of the hardest parts of running business is when you introduce your products to your target audience. It is not uncommon for entrepreneurs to meet resistance from their target audience. And if you have never experienced this, you absolutely will someday. It is important to make yourself a reliable pillar to overcome this situation.
Overcoming resistance when promoting products to clients
It is easy to feel disappointed, sad, and all negativity when you meet resistance during your attempt at promoting your products. Maybe it is not because your product is bad. There maybe some other underlying issues that make you meet such strong resistance, and here are some tips to consider:
Get a full media training
It is important for those who plan to dive into entrepreneurial world to get a full media training. With this training, you learn how to handle questions, how to speak in public, how to overcome situations when holding conversation in professional settings, etc. Full media training is useful to help you more capable of handling PR. After getting a full training, make sure to keep practicing. If there is even small interview that barely benefit your business then go for it. it helps a lot in honing on your pitches.
Make your own unique stories to attract people
You need great exposure for your business to be known by many people. However, it is not an easy feat to do because sometimes, press is something difficult to control. You don’t know when they will be on your side, helping you with your business or turn their back on you. However, you can start with creating newsworthy stories that will be an interesting topic to talk about. When your stories attract the press, it leads to more coverage. Don’t be afraid to be stand out and have an opinion and do it with conviction.
Build a passionate consumer base
When you have strong consumer base, it will be easier for you to avoid any resistance when introducing products because they already know your values, mission, and vision. Therefore, it is essential to build consumer base who are passionate and share the same cause, mission, and purpose as you. Gather them and solicit their feedback to make them active participants within the community to deliver your mission. Also, make sure that this community you build is a force of good and or progress in the world.
Partner up with other brands
Another thing you can do to overcome public resistance is to join forces with other like-minded brands outside your industry. However, partner up only with those who share similar values and passion to give back. By joining forces, you have more resources to make bigger coverage. Gaining more press this way can help a lot to get more consumers who are loyal and share the same passion.
The little town of Ubud, in the heart of Bali, is one of Asia’s premier sustainability hotspots. This verdant jungle is a lovely blend of traditional tradition and forward-thinking eco-friendly lifestyle. It’s difficult to resist the cultural appeal, gorgeous scenery, and eco-friendliness of Ubud, which is located in the middle of Bali’s lush green jungle. Ubud is also Bali’s spiritual center, and many visitors come here to reconnect with nature while practicing mindfulness. If you own a villa in Ubud and want to appeal to customers who care about the environment, it’s time to make some changes. By making a few modifications, you can reduce your carbon footprint. Here’s some easy way that radically turn your Ubud vacation villas for a more environmentally conscious vacation.
Why Sustainability is Good for Both the Nature and Your Villa Ubud Business
It’s only logical that as a business owner, your primary goal is to increase profits. It is possible to do so while also contributing to eco-tourism and long-term sustainability. If you think that’s a difficult goal to have, you might want to reconsider. Making your vacation rental more sustainable is actually a lot easier than you would think. Today, there are a plethora of options for lodging. Travelers may be spoiled for choice, but if you want your home to stand out, start by making it more environmentally friendly.
Make Travelers Feels Less Guilty on Their Vacation
Holidays don’t have to be a time of overindulgence and waste. Travelers are eager to stay in eco-friendly residences. These characteristics provide them confidence that they’re not adding to their carbon footprint while still enjoying a fun holiday. Sustainable and eco-friendly vacation rental in Ubud are in high demand among holidaymakers. Making your villa Ubud eco-friendly is not only good for business; it also helps Mother Earth leave a smaller carbon imprint, which is good for everyone. Examine your rental to identify where you may save money, help the environment, and potentially lower your risks.
8 Ways to Build Eco-Friendly Villa in Ubud
Including environmentally friendly methods in your vacation rental facilities will help you save money. Transforming your short-term rental property into something more environmentally conscious is not excessively expensive. Here are some ideas for adding eco-friendly vacation rental facilities to your Ubud vacation rental.
Change Facilities to Energy-Saving Appliences
Refrigerators, dishwashers, washing machines, and air conditioners are just a few of the appliances now available in energy-efficient models. Before you buy, check to see if the appliances have the Energy Star label. This means the units can assist save energy without impacting the appliance’s functionality.
Use LED Bulbs for Lighting
Although they are initially more expensive than standard halogen lights, they produce 70 to 90% less heat. These types of bulbs are safer for your guests and less expensive in the long run. LED bulbs have been proven to last up to 17 years if just used for 8 hours per day.
Put More Real Plants In and Around Your Ubud Villas
Plants purify indoor air by raising humidity, absorbing pollutants, and creating oxygen, according to studies. They also exude a strong environmentally conscious atmosphere that your guests will appreciate. Take some pictures of your green space to include in your listing. According to Airbnb, “plus” hosts have listed their property as “natural” and “green” thousands of times in the last few years. Plants are where design meets the natural world, where eco-conscious travelers can be found.
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Switch to Eco-Friendly Toiletries
Single-use toiletry goods are damaging and costly vacation rental amenity, according to the hospitality industry. Their purchase lowers revenue, and their manufacture and disposal are harmful to the environment. Switch to refillable soap and lotions containers, organic soap bars, bamboo toothbrush, and bamboo cotton buds. Aim for zero waste! Not only will they look better in your Ubud’s kitchens and bathrooms, but buying in quantity is also better for the environment.
Source from Locally-Made Goods
Purchase locally produced goods such as coffee beans, detergents, and soaps, which are unquestionably less expensive than imported brands. When you buy locally, you lower your carbon footprint because you won’t have to drive beyond the area to get your products. You also don’t have to order from online retailers or websites, which saves you money on delivery.
Save More Water
In all of your bathrooms, install low-flow showerheads. Although this sort of showerhead has no effect on water pressure, it can nevertheless save water when compared to normal showerheads. You can save money on your monthly water costs by following these water conservation suggestions, just like you can save money on your energy bills by utilizing energy-efficient equipment.
Provide Compostable Trash Bags & Composter Outside the Private Villa Ubud
If you have a yard or a garden on your private villa Ubud, try to incorporate a compost pile. People who are concerned about the environment will undoubtedly be impressed with your vacation rental and may even recommend it to their friends and relatives. Replace conventional plastic garbage bags with compostable biodegradable bags. It takes 3 to 6 months for biodegradable certified compostable garbage bags to disintegrate.
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Have More Recycle Bins Around
One of the simplest eco-friendly changes you can make to your house is to install a recycle bin. With a simple sign, visitors will know which materials are acceptable for disposal in the trashcan. It’s a sensible idea to maintain the place clean while also giving your visitors a variety of trash-sorting options. As a result, separate containers for biodegradable, non-biodegradable, recyclable, and food trash should be provided. Your guests will have a clear grasp of how to separate their trash in this manner.
The work revolution has significantly happened in this few years. More particularly, the global pandemic has force it to happen even faster so we are in remote work environment today. With this situation, it is more possible for every organization to reach out more global to expand their markets. By aiming for global talent, you can build more potential to expand your business. Meanwhile, some organizations are still in the process of considering this idea of hiring global talent and the major cause is language barrier.
Overcoming language barrier to build global-oriented business
Language barrier can be a major issue in some occasion. Even during a trip to unfamiliar place, you cannot communicate effectively with language barrier. However, it is not something impossible to solve. Also, the potential you get from going global can be bigger than the hassle coming from language barrier. Language is a major tool for communication but there are many ways in which you can build effective communication even with language barrier.
Hunting for skilled resources outside of your resident country can be beneficial even though you must consider many other factors before fully tapping into it. However, do not let language barrier the thing that make you stop from reaching out global resources. It is possible to facilitate open communication policy with the right help and approach.
When hiring non-native speakers, there are many factors many organization take into consideration. For example the translator. It is kind of challenging to keep translator around and to be on-hand in every business conversation and meeting. This is indeed a challenging thing to consider. However, keep in mind that technology keeps growing and you should take advantage of it. To handle this problem, you can consider using an AI translator that provide real-time translation to help remove language barriers within global business. You can hold a conversation with non-native speaker employees through virtual meetings without so much hassle.
Even though the accuracy of those AI real-time translation is not 100 percent. It has reached to 90 percent so it is not impossible to get to 100 percent accuracy at this pace. You can variety of tools such as Siri or Alexa to help translating the words by identifying the language before translating them into spoken language pretty quick. For small business, this kind of AI real-time translation can help a lot. Integrate technology into the process to make everything goes smoothly.
You still need professional conference interpreter for bigger occasions such as global conferences and events. It is also important to remember that the chance of miscommunication or confusion may still occur even when you hire professional interpreter because language has its own nuances and cultural references. However, it should not discourage you to tap into global talent pools because it should not be limited in certain regions or cities as long as the talents have the right skill sets that will benefit your business, especially if you aim for your business to be a multinational corporation with large resources in the global markets.
Updating outside spaces in your luxury villa rental Bali not only allows visitors to enjoy the property better, but also contributes to its overall appeal. Outdoor areas, when properly-designed, provide an area to share with loved ones as well as a quiet location to enjoy with a book and a beverage. Furthermore, outdoor locations photograph well and give excellent vistas of neighboring countryside. So, if you’re ready to make a statement, here are some ideas for upgrading your outside spaces that guests will love.
Build Pretty Patio Diners in the Luxury Villa Rental Bali
One of the great pleasures of travel is dining out. But the finest holiday memories are frequently made at a private table prepared for you and your crew, complete with fresh air, stunning views, and something tasty right off the grill. Whether it’s a fully equipped outdoor kitchen or a dinner table with a view of the ocean, there’s something for everyone.
Even if your Bali villas don’t perched atop of a hill with wonderful vistas, outdoor dining area is still nice to have.
Relaxed Outdoor Sitting Room
While the living room is the natural meeting place for indoor events, you can create the same comfortable environment outside to entice guests of your to the patio. It’s simple to figure out what furniture items you’ll need if you turn to your living room for ideas. Outdoor sitting, like interior seating, should be comfortable. The focus should be plush couches and chairs (even a sectional, if you have the room!).
Allow the sun to do the most of the job in terms of lighting. Make use of outside string lights and lanterns at night to provide a pleasant glow. Invest in excellent cushions to cover any furniture made of hard materials like stone, concrete, or wood to make your backyard space seem pleasant. Also, keep sitting pads and furniture covered during bad weather to keep them in good condition.
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Swim Up Bars
Want to go all upscale in your luxury Bali vacation rental? Build a swim up bar. Guests would love the opportunity to booze up and soak in the pool at the same time. Let guests experience the utmost in leisure, which means you don’t want to get out of the water and go to the bar to get a drink.
Provide Shades and Covers in Some Corners
Awnings and umbrellas improve visitor comfort when spending time outside, especially during the warmer months. For added shade, install a retractable awning and place huge umbrellas over tables and chairs. This is especially essential in places with a lot of sun and metal furniture, as metal tends to suck in heat. Everyone benefits from shade since it keeps them cool and shields them from the sun’s damaging rays.
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Build A Beautiful Path Leading to Your Luxury Bali Villa Rental
Create a simple way for guests to arrive and depart from your Bali villas from aesthetically arranged garden. Walkways, smooth stone stairs, sidewalks, and wheelchair ramps are all possibilities. Create routes that travel from one place to another, such as from the automobile to the front entrance. As they are not walking over grass, sand, or mud, this provides a safe path for guests and helps to keep things clean.
Fighting for consumer attention is now common in business industry. With the rise of internet, it provides easier access. However, it is getting predictable for how social media works today with the competition. Brands with large followings can potentially leverage a larger audience. Meanwhile, smaller brands may need to face even harder fight.
How to bolster your online brand influence
Keep in mind that internet is not limited to social media platforms. It is larger than that so you can take advantage of what’s best for your brand to shine such as content marketing, paid ads, and other online advertising campaigns. The most important thing to do is how to use the right strategies, with the right platforms and tools, to reach out the right customers, so you can increase your online brand influence effectively.
Consider leveraging social media platforms
When it comes to boosting your online brand’s presence, social media is still the king. It is the biggest and most impactful tool for you to leverage to benefit your business. There are different platforms to choose from and you can pick the one that will be able to deliver your message keep in mind to put the best message that reflect your brand’s values. Social media platforms can help garner attention as well as inform your followers of your business’s mission.
Create your brand ambassadors
You don’t have to hire influencers or famous celebrities to be your brand ambassadors. You can let your own employees become one by letting them create Twitter account which include their names and the company brand. You can simply let them speak in the name of the brand through their account. Let them interact with the followers in casual or professional ways to create more engagement. It would such a powerful way to boost your online brand’s presence.
Consider a unique, valuable custom product
Having a unique, valuable custom product is one of the best and easiest way to be a successful business online. It is because you can be the only one who provide this product so the influence it creates will only come to your brand. However, make sure to plan this well so you won’t just create random product.
Serve your customer with hospitality
Customer experience truly matters for your business. Hence, it is a must to create positive customer experience when your customers doing business with you. Make every online interaction enjoyable for them. As the result, they will tell other people their excellent experience without being asked. They will give positive reviews and testimonials more willingly.
Be more active to share without being asked
You are the expert of what you do so do not hesitate to share what you know because your knowledge is valuable. The audience will appreciate a lot when you do it without even being asked. You can simply leave comments or compliments on posts. Be genuinely helpful and people will come to you willingly and loyally.