There are marketing agencies out there that are very resourceful to help you run your business. They are skilled and know what to do to promote your products and services to your target customers. However, having your own marketing team can be powerful. Therefore, building a strong in-house marketing team is considered more ideal for a business. One of the advantages you can get is your in-house marketing team can bring immediate and long-term benefits.
Building powerful in-house marketing team
Hiring marketing agency is helpful especially if you want to focus on running your company. However, building an in-house marketing team can help steer your business toward growth and success. As marketing is crucial for business success, here are several tips on building effective in-house marketing team to help you make the best decision:
Consider the workload
If you previously hired marketing agency and just started to build an in-house marketing team for your business, be mindful when it comes to the workload. You cannot just immediately transfer all the work to your new team when they are still trying to figure out what to do with their role. You don’t have to cut off your partnership with the marketing agency as soon as you form a new team.
Merge both team and share the workloads to help your new marketing team transition more smoothly. Once in place, your in-house team will be able to present your business’s best elements to both stakeholders and customers as they are well-equipped.
Recruit skilled people to fill the team
It is critical to hire the right people to be placed in your in-house marketing team. You must consider their skills and experience. Make sure they also have an understanding of revenue growth, target markets, experience in various markets and channels, and experience with marketing specialties. The people to be in your in-house marketing team should understand how each marketing piece fits together into the bigger picture. Also, keep the team exclusive and don’t let them move around to the other facets of your business.
Provide adequate training time
As they are new people working in a new team, they need time to figure out their role properly. Hence, give your new team adequate training time. You may also need to spend more money to conduct proper training but it’s necessary to help them have the grasp of how to navigate the team. Provide complete rundown of your expectations during training time so they finish it with more understanding of the job at their hands.
Consider creating subgroups
Once your in-house marketing is formed and has solid base, you may consider breaking them down into sub-units or smaller groups. It helps them focus more on specific marketing aspects. This specialization strategy can divide the team into different groups such as content marketing, social media marketing, traditional marketing, etc. By focusing on their each specialty, each team will have high performance. You can also periodically swap the members between groups to help enhance productivity.